EverJean

Sleep on your old jeans

Think circular textile industry. Think timeless denim. Combine them and meet our versatile EverJean.

A true advocate of sustainability, EverJean is made of up to 50% post-consumer recycled denim. By upcycling this waste product, we create a qualitative product that reduces both the global waste production and our carbon footprint. The yarns take their faded blue colour from the jeans, allowing us to skip dyeing and save water, energy and chemicals.

Bye-bye jeans: from denim to yarn

Even after your trousers are worn to bits, we make sure they stay around. Our EverJean collection gives your old denim trousers a new lease of life. After shredding them, the used fibres are spun into new yarns.

That way we are able to present your denim in our EverJean mattress, headboard and border fabrics. Fun fact, we don’t even need to dye our textiles to obtain that elegant blue denim look and colour.

Circular production

Goodbyes are not forever. After you split up with your old jeans, we step up to give them a new life. The post-consumer recycled yarns get transformed into beautiful fabrics for you.

The benefits:

  • Saving water and energy
  • Reducing our CO2 emission
  • Reducing global waste production
  • Diminishing our carbon footprint

Hello EverJean: from yarn to fabric

The final step to turn your trousers into a cosy fabric to sleep on: design. We make our patterns distinctively elegant, to balance the powerful look typical for denim.

To undergo the full EverJean experience, we suggest the colours faded blue and white. As the fabric takes after its source material, these colours are inherent and don’t require any dyeing. An extra credit for water saving and one step closer to a more sustainable world.

However, EverJean isn’t limited in colour. Extra colours within the collection are made possible through the use of ecological dope-dyed yarns which we intertwine with the denim yarns.

What’s next? EverJean is here to stay

GTA Belgium is constantly investing in sustainable solutions. As a proud member of #hackyourjeans and Act for Home Textiles, we encourage initiatives from the textile industry.

We support you and work with you in your quest to use fabrics that are both sustainable and beautiful. You are the most important factor in our goal to create and distribute the broadest ranges of ecological fabrics.

Let’s act together!